Press

The hand-touched look has caught on in New York’s luxury residential buildings. Interior Marketing Group (IMG) recently designed a model residence at The Henry, a high-end boutique condominium building on Manhattan’s Upper West Side. The building was designed by RAMSA and developed by the Naftali Group.

“We’re using deep, saturated tones in place of wallpaper to elevate a space in a way that feels current and highly designed,” said IMG founder and CEO, Cheryl Eisen, in an email.

While designers often guide clients in choosing looks, it’s homeowners who are turning to darker limewash, Eisen said. “They want depth and drama without introducing pattern,” she said. “We often use it to punctuate a smaller space—a dining room, study, or entry—allowing it to create a distinct architectural moment. The darker tones bring richness to the architecture itself rather than relying on surface decoration.”